About Us
Our management team is a combination of gaming industry veterans and seasoned professionals with a wide range of experience.
Cindy Armstrong, CEO
Cindy Armstrong brings a wealth of over 20 years of experience in operations, business development, and finance to the team at Electric Bat Interactive. Her background includes serving as the CEO of Webzen America, Vice President of Business Development at Sony Online Entertainment, and Director of Sales Analysis and Planning at Nintendo of America. Previous responsibilities included strategic planning, international publishing operations, developing licensing opportunities, scouting new products, and exploring innovative business models.
Although she would not categorize herself as a traditional hardcore gamer, she does plan on outwitting the entire development team while secretly playing Electric Bat Interactive while they are burning the midnight oil on the next version of the game.
Michael E. Heisley, Chairman
Michael E. Heisley is Founder of The Heico Companies, LLC, and hopes to increase his #215 game ranking in the Forbes 400 with his investment in the innovative online gaming company, Electric Bat Interactive, where he currently acts as Chairman.
The 40 businesses owned by Heico and its subsidiaries have revenues of $2.0 billion and employ approximately 10,000 people in varying capacities in the United States and internationally. Besides owning and operating businesses that span the gamut from steel wire, plastics, and aerospace, Mr. Heisley is also a majority owner of the NBA Memphis Grizzlies.
Mr. Heisley resides in Jupiter, Florida with his wife, Agnes. They have five children and twelve grandchildren.
Jonathan Hanna, Executive Producer
Jonathan Hanna understands that the role of a good producer is to buy lunch. He just demands it be at a restaurant of his choice as long as it serves any of the two foods he eats for lunch. After working as a producer, community director or designer for over 12 years, he’s bought a lot of lunches – and he’s also helped bring you the worlds of Ultima Online, Star Wars Galaxies, Dungeons and Dragons Online, Lord of the Rings Online, and World of Kaneva. In his free time, he plays poker, spends time with his wife and son, and wants to know if he can buy a new car yet.
Mark Powell, Director of Game Technology
Prior to joining Electric Bat Interactive, Mark Powell worked on a super-secret project at NCsoft. Before that, he developed super-secret projects for the Army. After eleven years of that, he’s extremely excited to be working on a project that he can actually tell people about. Mark enjoys his free time with his wife and two adorable daughters. He is also enjoying newfound hatred of donuts and a tick phobia, though not necessarily for the same reasons.
Shawn Alan Peters, Art Director
Shawn was born, on February 17, 1972, in Pittsburgh, Pennsylvania, 9 months after being conceived in the back seat of a ‘69” Chevelle SS at a drive-in theatre. At an early age he was inspired by the art of the Hildebrandt brothers and Star Wars. He then studied art at Carnegie Mellon University while in high school. He was then offered a scholarship and attended Ringling School of Art and Design from 1991-1995.
Since that time, Shawn has had the opportunity to wear many hats over the years and pick up a variety of skills on the way. He has worked in multimedia design, commercials, film, animation, and games. He has enjoyed work as a concept artist, matte painter, maquette sculptor, modeling supervisor, graphic designer and editorial illustrator. He has a deep understanding of anatomy, color theory, composition, perspective and various production processes. He believes strongly in process, expediting production, inspiring creativity, experimentation and having fun.
Susan Kath, Producer
Many years ago, Susan found herself standing in an open field west of a white house with a boarded front door. There was a small mailbox there. With that “Welcome to Zork” moment, she fell in love with video games and her future career as a game designer was born. In the last 13 years, she’s worn many hats in the game industry, working in design, development or publishing to bring out GemStone III, CyberStrike II, Ultima Online, Lineage, City of Heroes, Lineage II, Guild Wars, Auto Assault, and Tabula Rasa. She can be captured in the wild using a trap baited with copies of The Hitchhiker’s Trilogy, passport stamps to exotic countries, and cuddly, furry animals of any shape or size.
Chris Graf, Director of Technology - Operations
Chris began his career in online gaming at Origin Systems, just prior to the start of the Ultima Online beta test. Chris was instrumental in growing the online presence of Origin and UO. He was also a major contributor to MyUO - the first web-based character profile pages of their kind.
In 2001, Chris followed the Origin founders to help launch NCsoft's North American office. He wrote the billing and account system that was used for the simultaneous launch of Lineage II and City of Heroes. He continued to grow his portfolio to include management and contributions to more than a hundred websites for more than thirty shipped products and expansions.
Chris joined Electric Bat Interactive in 2007, with a deep-seated belief in the amazing potential of layered reality gaming. He currently manages the web, billing, and technical operations teams.
Neal Johnson, Quality Assurance Manager
Neal wasn’t allowed to own a game console when he was a child, so he spent his days at friends’ houses playing theirs. As computers became more mainstream, he got his hands on one which quickly turned into his incognito gaming platform. After years of sour looks from relatives while Neal spent countless hours playing video games, he landed a QA tester position at NCsoft Austin. He learned how the industry works and fell in love with game development in the same way he fell in love with gaming years before. Neal is now enjoying the challenges taken on by Electric Bat Interactive as they forge a path into a new kind of game space!
Michael Marcantel, Customer Service Manager
Michael has a strong background in retail having worked for years for such companies as BookStop and Cingular Wireless, where he learned the ins and outs of the business, working his way up to management positions. Using his natural flair for resolving even the thorniest of customers issues, he switched to a field that was more of a hobby and less like work: online games. After learning how things worked “behind the scenes” from Austin’s NCSoft, he moved to Atlanta to run the Support Department of the 3D World of Kaneva. Despite Atlanta’s physical charms, he jumped at the opportunity to move back to the town he considers home, Austin, to work for Electric Bat Interactive. Here he struggles mightily to emulate Lou Grant’s style of management as he enlightens his customers and embiggens the spirit in all of us. Good times, good times.
Kimberly Wale, Director of HR
Kim signed on with a start-up development studio in the early 90s and has been hooked on the game industry ever since. It has been her good fortune to make her career in this creative and dynamic sector. She is an SPHR and her past experience includes Sega, Midway, Ion Storm, Retro Studios, BreakAway and Boss Game Studios.

